Jeremy Kleindienst
05/05/2022
Easter 2022 - Advertising and Shopping in Smartphone Apps
In addition to painted eggs and chocolate bunnies, Germans spent their 2022 Easter season using smartphone apps. We analyzed in-app behavioral data, taking a special look at ads seen and shopping beha…
Jeremy Kleindienst
03/17/2022
Cookiecalypse - What Google's decision means for tracking after 2023
2023 is the end of third-party cookies in Chrome. As part of the Privacy Sandbox" initiative, Google wants to introduce a number of changes that should assure users of greater privacy and control over…
Isabelle Halscheid
12/15/2021
Black Week 2021 - Advertising and Shopping in Smartphone Apps
The Corona pandemic continues to shape people's everyday lives in 2021. We are continuing our article series on [Christmas shopping behavior](/blog/shopping-study-2020/). Our analysis focuses on Black…
Felix Metzger
10/18/2021
Changes in smartphone app use during the global Facebook outage on 4 October 2021
On Monday, October 4th all Facebook apps stopped working for around six hours. With Facebook, Instagram, Whatsapp and Messenger down, smartphone users were forced to use different apps, especially for…
Clara Vetter
04/23/2021
Free smartphone app & platform to study human behavior for students and researchers
We provide you with free tools to study participants’ behavior in real-time. Create a study on our web platform, collect smartphone usage, mobility, and questionnaire data via app and export it into y…
Murmuras
04/09/2021
Murmuras receives support from BMVI to optimize public transport planning using smartphone data
Since both digital activities (e.g., app usage) and behavior in the physical world (GPS/mobility) can be captured via cell phones, this multi-channel technology is specifically suited for optimizing p…
Clara Vetter
02/19/2021
Most used smartphone apps of 2020 – Whatsapp, Instagram and Facebook at the top
Social media platforms like Whatsapp, Instagram and Facebook dominated the most used apps of the past year. WhatsApp is
Clara Vetter
02/04/2021
Is there a correlation between happiness & income? A large smartphone study challenges old insights
A widely-received 2010 study found happiness does not increase above an annual income of $75,000. A methodically better 2020 study based on smartphone-data challenges this finding. Who's right, and ho…
Murmuras
12/21/2020
Shopping app behavior before Christmas 2020
Corona has changed shopping and consumer behavior significantly. Due to lock-down (-light), people relied more on online and mobile shopping to buy gifts for Christmas. To study shopping trends before…
Murmuras
11/25/2020
Good Morning Smartphone! How Germany sleeps in 2020
A large proportion of the working population still uses their smartphone after 11 pm. At the same time, 65% of phone alarm clocks ring before 7 am. In every fifth night, smartphone free time is less t…
Clara Vetter
11/04/2020
Are Corona-Warn-App users more cautious? – Behavioral data from Germany
Smartphone apps are supposed to play a key role in fighting the spread of coronavirus. We analyzed mobility behavior and smartphone app usage of 668 people, to find out whether users of Corona-Warn-Ap…
Murmuras
10/21/2020
What smartphone data reveals about human behavior - Opportunities for academic researchers
As constant companions, smartphones provide unique insights into people's daily lives and behaviors. While big tech companies have been using these insights for over 10 years, the method is only now e…
Murmuras
09/23/2020
Objective alternatives to surveys in empirical research
In both scientific and market research, surveys are among the top used data collection methods to get insights into human behavior. The questionnaire, as a research method, pioneered almost 200 years …
Qais Kasem
08/12/2020
Smartphone behavior during the Corona pandemic - Real app usage data from Germany.
To get a better understanding of how the corona pandemic has impacted people’s lives during lockdown, we looked at smartphone behavior. Here, we describe how real-time app usage of 755 study participa…