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We know what consumers do in apps

Use our AI-backed passive metering technology to take your mobile marketing to the next level. Together with market researchers, agencies and panel providers we help businesses to better understand their customers and competitors.
Person on smartphone sitting between physical data sources
Person on smartphone sitting between physical data sources

Retail Market Intelligence

Understand consumers' everyday behavior in retail apps like Lidl Plus, Walmart or Ikea. How are consumers targeted by coupons in your partner's or competitor's app? How much product discounts are brands providing to get a good conversion rate? Which retail-app-features are used by target groups?

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Mobile ads performance

Murmuras measures all ads that users see and interact with in apps like YouTube, TikTok, and Instagram. Do your ads reach your intended target group? Do users interact more often with your ads or with your competitors’?

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Online Shopping behavior

Analyze the entire digital buying journey in shopping apps like Amazon. Get pricing information at any time. Which products are people searching for? Which products are they clicking on? What do they put into their basket? At what purchase price?

Weblinks & Searches

Understand your target group’s online behavior on mobile devices. Which websites are they visiting in browsers like Chrome or Firefox? What are they searching with Google and other search engines? Whitelist websites and search terms for your specific research requirements and blacklist those that have no relevance for you, for example sensitive content.

App usage

Understand how your target group uses mobile apps. Which apps do they use for shopping, payment, news and more? And for how long? Murmuras also measures in-app behavior of many apps: Views, likes, swipes, activated coupons, and much more.

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Smart surveys

Trigger smart surveys as push notifications on the phone: "You just watched Youtube for 1h. How do you feel?". Improve your survey data quality by asking in the right moment to minimize recall bias.

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Use Cases and Partnerships

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Measuring consumer behavior in Competitor-Apps
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App usage and mobile advertising efficiency
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Partnership for smartphone and app behavior statistics
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Cookie-less advertising effectiveness measurement in social media
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