Murmuras measures all ads that users see and interact with in apps like YouTube, TikTok, and Instagram. Do your ads reach your intended target group? Do users interact more often with your ads or with your competitors’?
Analyze the entire digital buying journey in shopping apps like Amazon. Get pricing information at any time. Which products are people searching for? Which products are they clicking on? What do they put into their basket? At what purchase price?
Understand your target group’s online behavior on mobile devices. Which websites are they visiting in browsers like Chrome or Firefox? What are they searching with Google and other search engines? Whitelist websites and search terms for your specific research requirements and blacklist those that have no relevance for you, for example sensitive content.
Understand how your target group uses mobile apps. Which apps do they use for shopping, payment, news and more? And for how long? Murmuras also measures in-app behavior of many apps: Views, likes, swipes, activated coupons, and much more.
Analyze real-world movement behavior of your study participants (using GPS and other location data). How do they move around? Where do they use specific apps and what for?
Trigger smart surveys as push notifications on the phone: "You just watched Youtube for 1h. How do you feel?". Improve your survey data quality by asking in the right moment to minimize recall bias.