Capture all ads users see and interact with in social media apps like Facebook and Instagram. Which ads do my study participants see from me and my competitors on mobile & desktop? Do they interact more often with my ads or with my competitors’?
Analyze the entire digital buying journey in shopping apps like Amazon. Get pricing information at any time. Which products are people searching for? Which products are they clicking on? What do they put into their basket? At what purchase price?
Understand your study participants’ online behavior on mobile & desktop devices. Which websites are they visiting in browsers like Chrome or Firefox? What are they searching with Google and other search engines? Whitelist websites and search terms for your specific research requirements and blacklist those that have no relevance for you, for example sensitive content.
Understand app usage of your target group. Which apps do they use for shopping, payment, news and more? Which new or old apps are trending on social media?
Analyze real-world movement behavior of your study participants (using GPS and other location data ). How do they move around? Where do they use specific apps and what for?
Trigger smart surveys as push notifications on the phone: "You just watched Youtube for 1h. How do you feel?". Improve your survey data quality by asking in the right moment to minimize recall bias.